Effective immediately, Ron is serving a newly created role of National Sales Director-Cattle as Bimeda expands their US Cattle Sales footprint.

Ron grew up in animal agriculture and has been a part of it throughout his life. Growing up part of his life on the Four Sixes Ranch and continuing that tradition with management of various ranches like, Pitchfork Land and Cattle Company and Smith Ranches. These experiences have given Ron a very unique understanding of our cattle customers. He also spent a great deal of time in supporting industries including animal health through his work at Boehringer-Ingelheim as a Territory Manager. Most recently, Ron helped lead the industry while working for Global Vet Link and Radica. There his roles included helping life science companies manage data intelligence and digital compliance needs directly with his customers and through his role of National Sales Manager.

In his role at Bimeda, Ron will manage our Cattle sales team structure, development, and path to progression with future expansion. He will have the 2024 sales team of 11 reporting to him and will report directly to me in this role.

Ron lives in the Amarillo Texas area (Groom, TX) where he enjoys equine activities centered around roping and reigning, as well as helping his father manage their cow/calf ranch locally.